PLANTERS
Peanuts and beer go together like peanuts and beer. So we just threw them together and created Mr. IPA-Nut then let the internet make our commercial for us. It was a wild ride and we sold out our 25,000 cans in less than 24 hours. Good times.
#BeerGoesNuts
To launch Mr. IPA-Nut we had Mr. Peanut enlist Twitter to help him create his first ever beer commercial. But beer advertising is full of well-worn troupes and gimmicks, so we wanted to poke fun at some of the more well-known brands. All the while we asked the Internet to give us suggestions for tag lines, animal sidekicks, catchphrases and can technology to put into our nutty commercial. Because a nutty beer needs an equally nutty commercial.